Becky Chernek is president and founder of Chernek Consulting, Inc. and has enjoyed over twenty years of experience in every aspect of the retail automotive business. "Closing Tools and Increasing F&I Revenue" has been her flagship workshop for over seven years and it is still going strong, with continuously updated material pertinent to the industry. After participating in her inspirational training seminars, literally hundreds of dealerships throughout Canada and the United States have significantly increased their profits in finance, while limiting their legal liability. Becky packs a serious punch and remains determined to help others achieve sales excellence. She reaches out to those who are unable to attend her seminars, by sharing her expertise in articles published in various industry journals. She has earned her national recognition and peer respect through hard work and commitment to those who share her passion for the business.

Becky also provides one-on-one instruction with the staff of dealerships on location, for a more personal analysis and teaching approach that guarantees to get all managers on the same page. Many groups also contact her for a private workshop supporting a specific company dynamic and flexible sale style.

Now, Becky is providing her valued clients with yet another indispensable service!

CCI is a full service consulting service for the automotive, RV and marine industry and knows the importance of state-of-the-art continuing education that assists every dealership-regardless of size or location-in learning how to successfully increase profits in finance and insurance. This on-going training is a huge piece of the pie, but optimizing sales through quality products is also essential in today's highly competitive marketplace. Becky's consultation service now offers dealers an extra punch-the flexibility to compare products to those of their current providers.

CCI understands the need for dealers to examine various aftermarket and product options as part of their profit portfolio, and now extends its experienced resource know-how through the offering of the highest quality products at competitive prices. Because we value our dealer relationships and care about each client's ability to increase profits, we are resolute about providing high-quality cost-cutting measures that assure good business sense. Our thoroughly researched and highly respected resources offer alternative reinsurance and profit-building options.

Can your dealership afford to sacrifice profits to high-priced corporate business entities or less than savvy sales agents who have minimal training in finance and insurance practices? No? Then call CCI today. What have you got to lose, except increased profits!